Marketing Translation Fails
October 5, 2018
Don’t let this be you! Messed up marketing translation can cost your company dearly. Here are some infamous examples to help you learn from other’s mistakes. Over time there have been several high-profile organizations that have missed the mark when it comes to marketing translation. Here are some of the biggest blunders in modern times that highlight the cost of bad translations. IKEA is known…
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Top 10 Languages Spoken on the Internet
September 21, 2018
The Most Spoken Languages on the Internet Language diversity only continues to increase as more people globally gain access to the internet. The variety of languages spoken by internet users means that savvy web marketers need to translate and localize their web content to communicate effectively with their audiences. Determining Your Target Audience When considering the diversity of languages…
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Document Translation Tips: Learn the 3 Ts of Written Documents
September 7, 2018
Professional translation’s job is to transfer intent, meaning, and culture from a document’s source language to the target language. As a client you may hear one or more of these three words – translation, transliteration, and transcreation. It is important to understand a little bit more about what each one is, and how it will – or could – come to play in your future translation projects, your…
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5 Things You Should Know About Cultural Diversity in Marketing
August 29, 2018
We live in a world with vast cultural differences, making it more important than ever to value cultural diversity. Companies that wish to seek out new markets for products must market them effectively — and be able to target to diverse audiences. Here are five things you should know about cultural diversity in marketing. Cultural Diversity Matters, Even if You Aren’t Going Global Do you…
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NAWBO Talks Hosts Elizabeth Colón As Panelist
August 24, 2018
Elizabeth Colón will be participating in a stimulating panel discussion on success, hosted by NAWBO Chicago. Be inspired by this group of amazing women on September 12th!
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Elizabeth Colón to Speak At Today’s Inspired Latina
August 14, 2018
Elizabeth Colón will be speaking about her part in the book Today's Inspired Latina as well as participating in a networking event on August 30, 2018 at Village Bank & Trust. Join her!
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Why Language is Important in the Healthcare Setting (Part 2)
August 13, 2018
What facilities can do to ensure proper language interpreting is available for non-English speaking and Limited English Proficient patients with the use of a professional medical interpreter. To ensure hospitals are setting up all patients, regarding of English-speaking ability, for positive health outcomes, it is essential that they provide professional medical interpreting for non-English…
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Why Language is Important in the Healthcare Setting (Part 1)
August 1, 2018
According to the US Census Bureau, as of 2017 more than 20 percent of the US population (61.8 million people) speaks a language other than English at home. The resulting language barrier can be frustrating, if not life threatening, when it comes to healthcare. For those living in the US with Limited English Proficiency (LEP), simple day-to-day tasks can be a challenge. In the healthcare setting,…
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5 Essential Podcasts for Global Marketers
July 17, 2018
Looking for some podcasts specifically geared toward “going global” in the digital age? These 5 podcasts for global marketers should be on your must-listen list! The World in Words The World in Words podcast is about language — everything from bilingual education to the globalization of English. The great news is that you don’t have to be a language geek to find the podcasts entertaining!…
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Video Interpreting Services Now Available from Metaphrasis
News,In the Press,Interpreting,Language Services
July 16, 2018
In an effort to meet the growing need for on-demand interpreter services, Metaphrasis today announced the addition of Video Remote Interpreting (VRI) to its service roster. Metaphrasis and our partners understand the importance of a personal touch while providing foreign language interpreting services. However, the need for instantaneous, clear and comprehensible communication has become a…
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