3 Benefits Only Professional Translators Can Provide

Google Translate is fast food compared to a professional translator. We've talked about this before and it is still our (we are not alone) opinion that humans produce a superior result. So why do we still see so many going with the convenience of a product that produces the kind of disappointing results that habitual fast food eaters are all too familiar with? Now, to be honest, Google Translate…

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Why You Need to Translate Your Employee Handbook

Any human resources professional will agree, a well-written company handbook can result in happier, more confident, and more productive employees. By using professional translation, you can extend these benefits to your localized and multilingual workforce. The employee handbook serves as an introduction to not only a company’s rules and regulations, but also its organizational structure and…

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Why ASL Interpreting is So Important

Some version of sign language has existed throughout the course of human civilization. However, it was not until the 17th century that the Western world saw a systematic study of the teaching and learning of sign language. In 1620, a Spanish priest by the name of Juan Pablo Bonet published the first modern text to propose a method of educating deaf children through the use of manual signs.  His…

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Translation. Localization. Transcreation. What’s the Difference?

Translation, localization, and transcreation are similar in the way they relate to language and culture. All hold equal importance in globalizing a company or product, as they allow a non-English speaking or foreign audience to understand a company or its product or services. However, to help you better understand where the differences lie between the three and what role each plays in…

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Medical Interpreter Training Program – Fall 2017

Medical Interpreter Training Program - Fall Schedule-2017October 28-29, November 11-12, November 18-19 (weekend schedule) Hours: 8:30 am until 5:00 pm For more information, please submit an inquiry form which can be accessed at https://www.metaphrasislcs.com/contact/ or call 815-464-1423.

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Translation’s Role in Global B2B Marketing

B2B marketing strategies are continually shifting as companies work to expand into markets outside their borders. Additionally, B2B transactions are typically larger and the sales cycle longer than direct to consumer. With significant time investment on the sales side, every possible efficiency should be taken and every advantage utilized. One way to do that is through a holistic approach to…

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Language Diversity Affects EVERY Business

In order for businesses to communicate effectively with all of their employees and consumers, it is a good idea to gain thorough understanding of the current language diversity in the United States. There are more than 300 languages which are relatively common in the US, according to the 2011 American Community Survey. You can see evidence of this diversity in everything from the bilingual signs…

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Giving & Gaining: Meet the Metaphrasis Summer Interns

Congratulations to our future leaders! We love our community and believe in giving back locally, as we have been given much. At Metaphrasis, we make sure it is part of our annual corporate charter to seek out opportunities to partner and improve our Greater Chicago area. One of the ways we do this is by our investment in the youth of our community. Over the years we have partnered with…

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Elizabeth Colón Receives 2017 “Latinas in Business Award”

Elizabeth Colón, president and founder of Metaphrasis Language and Cultural Solutions, Inc, will be awarded the Negocios Now 2017 Latina in Business Award at its annual Who’s Who in Hispanic Chicago gala event, to be held July 14, at the Hyatt Regency Chicago. Read the full announcement.

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Multilingual Marketing – Reach More Customers With Your Message

Your clients, customers & audiences may need you to make more effort…in language that is. When marketing, there’s a natural expectation that organizations will make an effort to understand the language & cultural differences among various customer populations, countries & cultures. Are you overlooking this important aspect of marketing? Let's Get In Touch!

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