Translation’s Role in Global B2B Marketing
News,Language Services,Translation
July 14, 2017
B2B marketing strategies are continually shifting as companies work to expand into markets outside their borders. Additionally, B2B transactions are typically larger and the sales cycle longer than direct to consumer. With significant time investment on the sales side, every possible efficiency should be taken and every advantage utilized. One way to do that is through a holistic approach to…
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Language Diversity Affects EVERY Business
News,Interpreting,Language Services,Translation
June 29, 2017
In order for businesses to communicate effectively with all of their employees and consumers, it is a good idea to gain thorough understanding of the current language diversity in the United States. There are more than 300 languages which are relatively common in the US, according to the 2011 American Community Survey. You can see evidence of this diversity in everything from the bilingual signs…
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Giving & Gaining: Meet the Metaphrasis Summer Interns
June 21, 2017
Congratulations to our future leaders! We love our community and believe in giving back locally, as we have been given much. At Metaphrasis, we make sure it is part of our annual corporate charter to seek out opportunities to partner and improve our Greater Chicago area. One of the ways we do this is by our investment in the youth of our community. Over the years we have partnered with…
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Elizabeth Colón Receives 2017 “Latinas in Business Award”
June 16, 2017
Elizabeth Colón, president and founder of Metaphrasis Language and Cultural Solutions, Inc, will be awarded the Negocios Now 2017 Latina in Business Award at its annual Who’s Who in Hispanic Chicago gala event, to be held July 14, at the Hyatt Regency Chicago. Read the full announcement.
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Multilingual Marketing – Reach More Customers With Your Message
News,Interpreting,Language Services,Translation
June 14, 2017
Your clients, customers & audiences may need you to make more effort…in language that is. When marketing, there’s a natural expectation that organizations will make an effort to understand the language & cultural differences among various customer populations, countries & cultures. Are you overlooking this important aspect of marketing? Let's Get In Touch!
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When Should I Bring an Interpreter to a Meeting?
News,Interpreting,Language Services,Translation
June 8, 2017
When to Bring an Interpreter to a Meeting Having an interpreter at a business meeting can prove to be a huge asset when you are conducting business with international clients and business prospects. So, when is it appropriate to provide an interpreter to help you conduct business more effectively? When you’re dealing with partners or prospective customers that do not speak your language…
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Medical Interpreter Training Program-Summer 2017
May 24, 2017
Medical Interpreter Training Program-Summer Schedule-2017 July 22-23, Aug 12-13, Aug 26-27 (weekend schedule) Hours: 8:30 am until 5:00 pm For more information, please submit an inquiry form which can be accessed at https://www.metaphrasislcs.com/contact/ or call 815-464-1423.
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Providing Excellent Service With A Smile: Employee Appreciation
May 22, 2017
Service With A Smile As the CEO of a growing company, there is nothing more rewarding than stepping out and hearing about all the wonderful work your team has been doing. It truly fills my heart with “beeps” knowing that each of our staff are part of a legacy at Metaphrasis. I’d like to take a moment and thank some of my team for the important work they do. Martin, thank you for…
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10 Ways to Ensure Quality Translations
News,Newsletter,Language Services,Translation
May 15, 2017
No one understands your brand—or your business goals—better than you. So it’s important that your quality expectations are communicated properly to your translation partner at the start of the process. If you are new to the process or simply haven’t worked with translations in some time, don’t worry, we’re here to help. The meaning of words can easily shift depending…
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Does Your Company Speak Human?
News,Newsletter,Interpreting,Language Services,Translation
April 18, 2017
Language and culture don’t have to divide us…Because there is a language that we all share: compassion, laughter, struggles, love, a need to belong. Even when we don’t share an understanding of words, we can connect through customs, cuisine, and creativity. “Speaking human” allows us to reap the benefits of living in a diverse society. Experiencing other cultures through food and the arts…
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