3 Benefits Only Professional Translators Can Provide
News,Interpreting,Language Services,Translation
January 8, 2018
Google Translate is fast food compared to a professional translator. We've talked about this before and it is still our (we are not alone) opinion that humans produce a superior result. So why do we still see so many going with the convenience of a product that produces the kind of disappointing results that habitual fast food eaters are all too familiar with? Now, to be honest, Google Translate…
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Why You Need to Translate Your Employee Handbook
News,Language ServicesTranslation
December 13, 2017
Any human resources professional will agree, a well-written company handbook can result in happier, more confident, and more productive employees. By using professional translation, you can extend these benefits to your localized and multilingual workforce. The employee handbook serves as an introduction to not only a company’s rules and regulations, but also its organizational structure and…
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What Are the Differences Between Interpreting & Translation?
Interpreting,Language Services,Translation
November 29, 2017
In order to grow, organizations need to communicate with their customer audiences in their native language, whether that is to attract global audiences or a local population in the language they prefer to speak. This may involve interpretation of your content, translation, or both. As closely related linguistic fields, the two processes are often cited interchangeably—but each has a distinct role…
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Translating Safety in Your Workplace
Interpreting,Language Services,Translation
September 7, 2017
According to the United States Department of Labor, Bureau of Labor Statistics (BLS), the employment of translators and interpreters is expected to grow by 29 percent from 2014 to 2024. This is attributed to an increase in globalization along with a more diverse population in the United States. A more diverse population may also mean an increase in multilingual employees or employees with limited…
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Globalize Your Video Marketing with Smart Translation
August 18, 2017
Video has become an integral part of marketing. As one of the more time intensive and expensive line items in a marketing strategy, why not make that spend stretch to reach as many people as possible? Ensure your marketing videos are equipped with some smart translation techniques. Here’s why: 4x as many people prefer to watch videos about products than to read about them 40% say they are more…
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Translation’s Role in Global B2B Marketing
News,Language ServicesTranslation
July 14, 2017
B2B marketing strategies are continually shifting as companies work to expand into markets outside their borders. Additionally, B2B transactions are typically larger and the sales cycle longer than direct to consumer. With significant time investment on the sales side, every possible efficiency should be taken and every advantage utilized. One way to do that is through a holistic approach to…
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Language Diversity Affects EVERY Business
News,Interpreting,Language Services,Translation
June 29, 2017
In order for businesses to communicate effectively with all of their employees and consumers, it is a good idea to gain thorough understanding of the current language diversity in the United States. There are more than 300 languages which are relatively common in the US, according to the 2011 American Community Survey. You can see evidence of this diversity in everything from the bilingual signs…
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When Should I Bring an Interpreter to a Meeting?
News,Interpreting,Language Services,Translation
June 8, 2017
When to Bring an Interpreter to a Meeting Having an interpreter at a business meeting can prove to be a huge asset when you are conducting business with international clients and business prospects. So, when is it appropriate to provide an interpreter to help you conduct business more effectively? When you’re dealing with partners or prospective customers that do not speak your language…
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