What Are the Differences Between Interpreting & Translation?
Interpreting,Language Services,Translation
November 29, 2017
In order to grow, organizations need to communicate with their customer audiences in their native language, whether that is to attract global audiences or a local population in the language they prefer to speak. This may involve interpretation of your content, translation, or both. As closely related linguistic fields, the two processes are often cited interchangeably—but each has a distinct role…
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Translation. Localization. Transcreation. What’s the Difference?
News,Language Services,Translation
October 3, 2017
Translation, localization, and transcreation are similar in the way they relate to language and culture. All hold equal importance in globalizing a company or product, as they allow a non-English speaking or foreign audience to understand a company or its product or services. However, to help you better understand where the differences lie between the three and what role each plays in…
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Translating Safety in Your Workplace
Interpreting,Language Services,Translation
September 7, 2017
According to the United States Department of Labor, Bureau of Labor Statistics (BLS), the employment of translators and interpreters is expected to grow by 29 percent from 2014 to 2024. This is attributed to an increase in globalization along with a more diverse population in the United States. A more diverse population may also mean an increase in multilingual employees or employees with limited…
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Globalize Your Video Marketing with Smart Translation
August 18, 2017
Video has become an integral part of marketing. As one of the more time intensive and expensive line items in a marketing strategy, why not make that spend stretch to reach as many people as possible? Ensure your marketing videos are equipped with some smart translation techniques. Here’s why: 4x as many people prefer to watch videos about products than to read about them 40% say they are more…
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Translation’s Role in Global B2B Marketing
News,Language Services,Translation
July 14, 2017
B2B marketing strategies are continually shifting as companies work to expand into markets outside their borders. Additionally, B2B transactions are typically larger and the sales cycle longer than direct to consumer. With significant time investment on the sales side, every possible efficiency should be taken and every advantage utilized. One way to do that is through a holistic approach to…
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Language Diversity Affects EVERY Business
News,Interpreting,Language Services,Translation
June 29, 2017
In order for businesses to communicate effectively with all of their employees and consumers, it is a good idea to gain thorough understanding of the current language diversity in the United States. There are more than 300 languages which are relatively common in the US, according to the 2011 American Community Survey. You can see evidence of this diversity in everything from the bilingual signs…
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Multilingual Marketing – Reach More Customers With Your Message
News,Interpreting,Language Services,Translation
June 14, 2017
Your clients, customers & audiences may need you to make more effort…in language that is. When marketing, there’s a natural expectation that organizations will make an effort to understand the language & cultural differences among various customer populations, countries & cultures. Are you overlooking this important aspect of marketing? Let's Get In Touch!
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When Should I Bring an Interpreter to a Meeting?
News,Interpreting,Language Services,Translation
June 8, 2017
When to Bring an Interpreter to a Meeting Having an interpreter at a business meeting can prove to be a huge asset when you are conducting business with international clients and business prospects. So, when is it appropriate to provide an interpreter to help you conduct business more effectively? When you’re dealing with partners or prospective customers that do not speak your language…
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10 Ways to Ensure Quality Translations
News,Newsletter,Language Services,Translation
May 15, 2017
No one understands your brand—or your business goals—better than you. So it’s important that your quality expectations are communicated properly to your translation partner at the start of the process. If you are new to the process or simply haven’t worked with translations in some time, don’t worry, we’re here to help. The meaning of words can easily shift depending…
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Does Your Company Speak Human?
News,Newsletter,Interpreting,Language Services,Translation
April 18, 2017
Language and culture don’t have to divide us…Because there is a language that we all share: compassion, laughter, struggles, love, a need to belong. Even when we don’t share an understanding of words, we can connect through customs, cuisine, and creativity. “Speaking human” allows us to reap the benefits of living in a diverse society. Experiencing other cultures through food and the arts…
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