Marketing to Hispanics
News,Interpreting,Language Services,Translation
March 17, 2017
Your clients, customers and audiences may need you to make more effort…in language that is. When working internationally, there’s a natural expectation that organizations will make an effort to understand the language and cultural differences among…
0 Comments6 Minutes
American Express Open Features Metaphrasis Founder’s Story
February 22, 2017
American Express Open recently interviewed and just released the feature story on our Founder and the Metaphrasis story. Metaphrasis gets called upon in court cases, insurance statements, medical appointments, social service visits, mental health…
0 Comments1 Minute
Everybody Wins When You Choose to Go Local!
Interpreting,Language Services,Translation
February 9, 2017
Today’s business partnerships are about efficiency, best value and bottom line. Many interpret that to mean the lower the price, the better the partnership. We are here to tell you, that’s not always the case! When faced with a buying decision in…
0 Comments4 Minutes
Metaphrasis Unveils New Brand Identity & Launches New Website
January 4, 2017
After more than a decade of experience working with hundreds of clients, we understand that effective language services require a dedicated and concerned effort to ensure that each person in the process is properly understood and represented. To…
0 Comments2 Minutes
Writing for Translation: An Editor’s Checklist
November 29, 2016
You spent hours crafting the “perfect” piece of content. You chose your keywords, did your research, struggled through the always tough first draft. Then you combed through your words so that the meaning and tone were “just right.” It…
0 Comments1 Minutes
Planning Your Language Services Strategy for 2017
News,Interpreting,Language Services,Translation
October 20, 2016
Language services shouldn’t be just another check box on your list of to-dos when planning for 2017. Taking the time to think through a language services strategy now will help you work smarter and be more cost effective in the year to come. When…
0 Comments8 Minutes
Translation vs. Transcreation: What Do You Need?
September 14, 2016
Remember the National Dairy Association’s campaign “Got Milk?” What if they had wanted this translated into Spanish to reach a primarily Spanish-speaking market? That would result in a literal translation of “Are You Lactating?” It doesn’t have…
0 Comments4 Minutes
Making Human Resources Multilingual: Why It Matters
August 17, 2016
Whether you are a multinational company with offices overseas or a local Chicago business with non-English speaking employees, you must be adept at bridging the gaps between languages and cultures in order to recruit and maintain the most valuable…
0 Comments4 Minutes
The Real Cost of NOT Professionally Translating Marketing Materials
July 3, 2016
As modern consumers, we are constantly inundated with information through the use of mobile devices and wearable tech. This means that we are rarely off the grid. Digital content is coming at us from all angles and as a result, we have become very…
0 Comments8 Minutes
Creative Partnerships Result In Patient Benefit: Norwegian American Hospital & Metaphrasis Interpreter Program
Case Studies,News,Interpreting
June 10, 2016
Professional language services company, Metaphrasis Language & Cultural Solutions, and Norwegian American Hospital have recently collaborated to create a unique solution that benefits both entities as well as the community. In the medical…
0 Comments4 Minutes